“Can You Successfully Model Marketing Effectiveness and Forecasting Sales?”
Organization:
American Marketing Association, Atlanta Chapter – Market Research SIG Luncheon
Category:
Luncheon
Geographical Area:
Atlanta
Start
Date:
5/13/2004
End Date:
5/13/2004
Start Time:
11:15 a.m. registration/networking - 12 p.m.
End Time:
1:15 p.m.
Event
Info:
Get the inside scoop from two of Atlanta’s most experienced market research veterans as they present practical applications for marketing/sales modeling and forecasting.
· Charles Stannard, director of Target Insights for Earthlink, has been involved in market research for more than 20 years, working from both the agency and corporate perspectives. Charles will conduct a presentation on, “Using regression to model how marketing and advertising affects sales.”
· David M. Feldman is the co-founder and senior executive officer of SDR Consulting, a company focusing on the development and application of sophisticated tools and techniques to obtain market data, and then parlay it into marketplace intelligence. David will discuss the hallmarks of successful pricing and forecasting research, reviewing design issues, various research methodologies and integrating the research into a company’s portfolio of existing products and services.
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