Product Development & Management Association, N Calif Chapter
Category:
Business
Geographical Area:
San Fran/Silicon Valley
Start
Date:
6/16/2004
End Date:
6/16/2004
Start Time:
11:30AM
End Time:
1:30PM
Event
Info:
A beta program is a win-win if structured correctly & beneficial in many ways. Companies not only get free user testing, identify enhancements, quick fixes that increase the product value prior to launch, but most importantly learns what will drive customer purchase behavior.
* Daniel Chatelain, President & CEO, Bozca * Aylon Engler, CEO & Co-founder, BetaSphere * David Forncrook, Founder & CEO, InterLoc Global * Graham Melville of Symbol Technologies, Dir of Product Mktg & Product Readiness - Wireless Networking Group
Speakers will: * Identify the elements of a successful beta program * Provide case studies of successful beta programs * Discuss when/how to launch a beta program
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