Market4Demand: Writing the Value-Based Marketing Plan
Organization:
Market4Demand Marketing Educational Series for Entrepreneurs (MESE)
Category:
Business
Geographical Area:
San Fran/Silicon Valley
Start
Date:
11/17/2004
End Date:
11/17/2004
Start Time:
8:30AM
End Time:
12:00PM
Event
Info:
Writing the Value-Based Marketing Plan: How to Develop Compelling, Actionable Technology Go-to-Market Strategies
No matter what technology solution your company's offering, without carefully outlining your Product, Positioning, Pricing, Promotion and Place (Distribution Channels) & performing the requisite background research, analysis & planning that goes into developing the overall strategy, you're setting the stage for lackluster results at best & at worst, failure. If your offering does indeed solve a problem for consumers, businesses, or both, doesn't it deserve to be marketed successfully?
SPEAKER Sarah Autrand is a seasoned high-tech professional with over 20 years experience.
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