The Next Big Idea: The Future of Branded Entertainment - West
Organization:
VNU Business Media
Category:
Conference/Convention
Geographical Area:
Los Angeles
Start
Date:
1/20/2005
End Date:
1/20/2005
Start Time:
End Time:
Event
Info:
Harnessing the Power of Movies, Television, Music, Sports and Games.
This FULL DAY executive summit will cover: • Identifying the five most powerful marketing trends for the future • Product placement, celebrity endorsement and the creation of brand power • The next wave in wireless as a marketing tool • The power of the out-of-home brand experience • How music and advertising work together to create lifestyle brand imaging • Tips on how to make the most effective deals • Plus special guest keynote presentations, networking opportunities, entertainment, and much more.
Hosted by Adweek Magazines, Billboard, The Hollywood Reporter, Sporting Goods Business and Nielsen Media Research in association with UCLA Anderson School of Management. Sponsored by Manatt and Skyworks.
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