In this interactive two-day seminar, find out how you can get your fair share of this lucrative market. Designed specifically for direct and interactive marketers, it provides proven techniques to reach, communicate with, and sell to this complex and often-misunderstood customer base. You’ll overcome “old thinking” about who the older population is, what makes them tick, and what turns them on — and off. You’ll learn breakthrough information about the many 50+ marketing segments and which ones to invest your dollars in. You’ll discover valuable ways to avoid costly mistakes with creative, and correctly utilize telemarketing, the Internet, and other media, and much more.
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