2006 Research and Measurement Conference (10/25 - 10/27)
Organization:
International Association of Business Communicators
Category:
Conference/Convention
Geographical Area:
New York
Start
Date:
10/27/2006
End Date:
10/27/2006
Start Time:
End Time:
Event
Info:
Corporate communication and public relations managers traditionally focus on the generation of positive media coverage to raise awareness. But when it comes to demonstrating return on investment, PR professionals tend to evaluate the volume of media coverage, which does not accurately reflect business results. While positive media coverage is essential, a combination of technology, methodology and a changing business environment requires a new measurement imperative
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