Event Title:

Organization:

  Career/Job-Related

  San Jose

Start Date:

  6/19/2013

End Date:

  6/19/2013

Start Time:

  8:15 AM

End Time:

  12:00 PM

Event Info: 

  A personal and business brand is not just a single statement or a clever quip but a multilayered congruent narrative told across multiple channels both online and off.

The power is in knowing how to tell the story. Join the Silicon Valley Business Journal as we learn from speaker Karen Leland how to:
*Develop a brand narrative that is both authentic and informative
*Create a unique branding proposition and promise
*Ten tools for powerfully presenting your personal brand including presentations, meetings, negotiations, and networking
*Uncover your core personal brand essence
*Identify personal brand diffusers and coming up with a brand enhancement plan
*The time literacy/personal brand connection
*Personal brand on social media: Twitter, Facebook, LinkedIn and Pinterest

Speaker Karen Leland

Karen Leland is the best-selling author of eight business books, including her latest Entrepreneur Magazine's Ultimate Guide to Pinterest for Business. She is the President of Sterling Marketing Group, where she has worked with small businesses and Fortune 500 companies around the globe on building stronger personal and business brands and creating more effective organizations. Her clients have included AT&T, American Express, Marriott Hotels, Apple Computer and Johnson & Johnson, among others. She is a regular speaker for business groups including the Young Presidents' Organization, American Management Association and Direct Marketing Association. Karen is a frequent guest of the media and has been interviewed on The Today Show, CNN, CNBC and Oprah.

http://www.bizjournals.com/sanjose/event/86731#eventDetails

Location:

  Hilton San Jose

Room:

Address:

  300 Almaden Boulevard

Phone:

  408-299-1870

City:

  San Jose

State/Province:

  CA