Advantage Local: What Seattle Really Thinks About Local
Organization:
Seattle Good Business Network
Category:
Business
Geographical Area:
Seattle
Start
Date:
6/5/2013
End Date:
6/5/2013
Start Time:
6:00 PM
End Time:
8:00 PM
Event
Info:
In partnership with customer insights agency Hemispheres and branding/marketing agency TRAY Creative, Seattle Good Business Network is hosting a new event series offering marketing and branding strategies for Seattle's local, independent businesses. It's all about sharing best practices and translating your locally focused values and practices into loyal customer relationships.
Please join us for the premiere eventWhat Seattle Really Thinks About Local where we share the results of a major survey.
Event overview:
Understanding what your customers and neighbors really think about shopping and buying local can have a profound impact on the way you do business - and help you fine-tune your strategies to compete against non-local chains and corporations.
With this in mind, we'll present the results of a major, exclusive survey examining the perceptions and attitudes of Seattle and King County residents when it comes to spending money with local, independent businesses like yours. Our partner Hemispheres Research will give you a firsthand look at:
* How Seattle/King County residents define the term "local" * The importance of buying from locally owned businesses compared to other decision factors * How much more, if any, residents are willing to spend on local options * How attitudes differ by key demographic and psychographic factors * The key implications for your business
Special thanks to the City of Seattle's Office of Economic Development for supporting this research.
Ticket cost includes pre- and post-event networking, refreshments and hors d'oeuvres. Plus, we'll have a little fun! Test your knowledge of Seattle's local mindset - you could win gift certificates for great local dining experiences and more!
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