Solve the Mystery of Getting-and Keeping-Customers
Organization:
Women in Consulting
Category:
Business
Geographical Area:
San Jose
Start
Date:
6/20/2013
End Date:
6/20/2013
Start Time:
6:00 PM
End Time:
8:30 PM
Event
Info:
Many small businesses aren't truly successful because they don't know how to attract and keep customers. As a result, these consultants and small-business people work much too hard-and make way too little.
Join small-business marketing expert Martha Hanlon to learn easy-to-implement, practical tips you can put to use immediately to grow revenue and profitability. You will be inspired by Martha's step-by-step strategies for success, encouraged by her real-life examples, and entertained by her dry wit.
Key Takeaways: *Your #1 marketing job (it's not what you think!) *Two important customer insights that will dramatically improve your results *The optimal way to sequence your marketing activities *A simple but smart process for gaining customers
About the Speaker
Martha Hanlon is a marketing expert who spots trends and breaks marketing "rules" to deliver new results. Fun, engaging, and a bit irreverent, Martha is passionate about teaching small businesses how to market, and by encouraging the rest of us to support them. The founder of three marketing companies, Martha has worked with more than 2,400 companies from Fortune 100 to VC-backed start-ups. A sought-after writer, speaker, and trainer, Martha is the primary author of Money-Making Marketing and the #3 Amazon marketing best seller, Customers Are the Answer to Everything.
Location
Michaels At Shoreline, 2960 N. Shoreline Boulevard, Mountain View, CA 94043, (650) 962-1014, www.michaelsatshoreline.net
Cost
*WIC members without an annual meeting pass: $45 in advance, $50 at the door *WIC community members and WIC partners: $55 in advance, $60 at the door *Non-members: $60 in advance, $65 at the door
Price includes pre-meeting networking, presentation with Q&A, table networking, buffet dinner, meal, beverage, and dessert
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