Bad Decision: The Missing Key? Competitive Intelligence
Organization:
Association for Strategic Planning
Category:
Business
Geographical Area:
San Francisco
Start
Date:
6/26/2013
End Date:
6/26/2013
Start Time:
11:30 AM
End Time:
1:00 PM
Event
Info:
Good strategy is essential for success - but it's not enough.
In an uncertain, unpredictable, volatile world, strategy requires a foundation built on today's reality as well as insight into what is changing and emerging. Aligning with changing customers, markets, and circumstances is critical more than ever, companies are impacted by the external environment, but this is rarely considered.
One key is to unlearn what is no longer true. Too often firms base their strategy on inaccurate assumptions rather than current intelligence, which will result in better strategy and a stronger competitive advantage.
Opportunities that you and your company miss do not go away...another firm will seize that opening! Using competitive intelligence (CI) always saves money or makes money. *How do you find, recognize, and act using competitive intelligence in your strategy? *What are specific examples from a variety of industries where competitive intelligence made a significant difference?
What you will learn in this webinar is: 1.How and why experience and data often are barriers to effective strategy 2.The keys to uncovering opportunities and potential threats. 3.Five fundamental components of the "right" information. 4.How to leverage chaos and reduce risk in strategy development and execution.
In short, learn to use CI to develop strategy that results in better decisions - the first time.
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