Silver Linings in the Cloud - How Alliances Drive Channel Success
Organization:
Assn of Strategic Alliance Professionals (ASAP) - Chicago/Midwest Chapter
Category:
Business
Geographical Area:
Chicago
Start
Date:
9/18/2014
End Date:
9/18/2014
Start Time:
5:30 PM
End Time:
7:00 PM
Event
Info:
Jennifer Vessels, CEO, Next Step, will lead this panel discussion - taking a realistic look at where we are in developing channels in the Cloud and review lessons learned and new strategies being developed.
The purpose of this panel is to take a realistic look at the status of channels and the Cloud, and review lessons learned and new strategies being developed.
The transition to a cloud model is not easy. The operating model and economics of a Cloud-based offering are fundamentally different from those of a traditional, on-premise product with services included through the channel. For example, data shows that operating margins for SaaS companies are on average 10-15 points lower than those of traditional software companies. This gap can be attributed to additional costs for customer acquisition, sustaining renewal rates, changing sales and channel behaviors, and upfront investments. This program promises a lively discussion with ideas, answers and best practices used by companies during their transition to a recurring revenue business model.
Panelists representing vendors and channel partners will discuss the many challenges faced today in effective and efficient distribution and support of Cloud offerings. Panelists include: Mark Hupe - Group Director, Sales, Vibes Paul Winiecki - Partner Sales Executive, Microsoft Corp. Elaine Besh - Education Channel Sales Manager, Adobe Systems Inc. Bob Buchanan - VP Channel Sales & Account Management, Windstream Hosted Solutions
The Parthenon is in Chicago's Greektown neighborhood and accessible via the Blue Line (UIC Halsted) and Union and Ogilvy transit stations. By car, easily accessible via 90/94 Dan Ryan, Eisenhower, Kennedy and Lake Shore Dr. Pay lot available on Halsted north of restaurant. The Parthenon offers complimentary valet parking.
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