The Bold Italic, the San Francisco-based web publication, events producer, online shop, and creative services studio presents their first conference The Sum this November. Speakers include IDEO's Clarke Sheffy, Wired Creative Director, Bill Sorrentino, urban designer and Rebar co-founder John Bela, and DesignMap's Audrey Crane, urban planner and TED alum Candy Chang, Vimeo and DIY.org founder Zach Klein, Scott Doorley, Creative Director at the Stanford d. school and co-author of Make Space Application designer Karen Cheng who switched gears in order to famously "learn to dance in a year" and Joshua Wolf Shenk author of Powers of Two: Seeking the Essence of Innovation in Creative Pairs.
The Sum operates on the premise that the variables that make up the equation of urban living have to be added up and accounted for in order to find a solution that works. "Creativity isn't something we're born with or without," says The Bold Italic Design Director Melissa Small, "it's a muscle that needs to be built, stretched & strengthened like any other. Creativity demands bravery and with that, a willingness to see the world differently and get behind wild ideas. The Sum will help guests re-imagine their own potential for creative thinking & output by flexing those oh so important creative muscles."
Day 1 is the conference day and will consist of a single track of speakers and discussions at SFJAZZ in San Francisco's Hayes Valley neighborhood. Day 2 will be comprised of a series of workshops hosted by organizations and individuals at locations across San Francisco. These include: * Parklet Design * "Sparkelizing" one's design thought processes in situations that are not particularly creative * Using storyboarding in the process of creating new products * How guerilla street art can be channeled into "pictographs" as a design-styled method of raising the level of communication within communities
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