Until recently designers were considered tactical producers that made things look great, taking care of the esthetic side of business. Today designers play an integral part not only in the development and production of products and services but in the overall business direction on an executive level. Design thinking extends the methodologies of designers beyond the realm of beautification and provides a powerful methodology to take management to the next level.
In line with GABA's mission, this evening provides a practical and a theoretical approach to design thinking on multiple levels.
From 5:00 - 6:30pm, SAP will lead a hands-on workshop on creative design thinking that gives participants a personal and direct experience.
From 7:00 - 8.30 a diverse panel of design-thinking coaches, designers, managers and strategists will discuss how design-thinking changed the management process and what comes next.
SAP a company based in Germany and the US is sponsoring this event by providing the resources for the workshop as well as the location for the whole evening. Design-thinking is an integral part of SAP's corporate culture and the Hasso Plattner Institute at Stanford d-school and in Brandenburg, Germany empowers students to train in the practice of design thinking.
Speakers: Jodette Kruger, Design Thinking Coach, SAP Gilles Atlan, Design Thinking Coach, SAP
Moderator: Florian Brody, Principal, The Halo Agency
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