Most entrepreneurs and small business owners are drowning when it comes to social media.
If you're challenged with creating content and driving sales with social media, join us.
You'll learn: -What is Lean Content? How will it help me? -Enhance Your Professional Development -Network with Other Marketers -Meet Experts In-Person -Valuable Connections with Your Peers
Keynote, Ally Greer, Scoop.it The Lean (and mean) Content Machine
As a business owner or entrepreneur, you know that "content is king" and you need to have a content marketing strategy to get noticed online.
But if you're like the more than 50% of both B2B and B2C marketers, one your biggest challenges is producing engaging content. How do you keep your business lean while consistently publishing share-worthy content?
The answer: Lean Content.
Lean Content Marketing is the optimal use of tools, time, and resources to make the most out of your content marketing strategy.
Lean Content is a methodology developed by the marketing team at Scoop.it that applies tactics like repurposing, testing, visual content, user-generated content, and content curation to create a winning content strategy without having to hire a full-time content director.
Lean Content can be applied in companies from startups and small business owners all the way to enterprise business leaders.
Key themes include: -Optimizing content discovery -Scheduling content to publish throughout the day -Leveraging social analytics -Curating with your team -Publishing weekly newsletters from the content you've already curated
Featuring: -Ally Greer, Director of Content & Community at Scoop.it -Gail Nott, Social Media Strategist -James Wu, Employment Law/HR Attorney -Julia Glyde, Speaking Expert -Ben Lobenstein, Amplify the Experience -Alison Stripling, Cornerstone Creative Agency & Host
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