April 9th (preview), April 10th, 11th, 17th, 18th 8pm doors, 9pm show
CRASH DANCE 1.0 A 'pop-up' experience where contemporary dance, art installation and a party collide
DANCE SHOW . DRINKS . NIGHTLY DJ all under one urban roof
Printz Dance Project will transform San Francisco's newest event space, THE VILLAGE at 969 Market, into a new type of a showan interactive artistic experience and party.
This project takes a contemporary dance performance out of the traditional context of a theater, taking over The Village, San Francisco's first digital arts event venue, and transforming it via music and set design including a life-size car installation and moving car seats for guests to be pushed on through the space by the dancers.
The mid-Market corridor is in flux and ripe for art, tech, and local flavor to intersect. Dance and theater companies in San Francisco have to stay savvy and flexible to stay afloat in the competitive rental market while tech companies, urban hipsters, and fresh entrepreneurs are a fast growing population in SF - combine the wants and needs of both and everyone wins.
Consumption of art is changing, with new demographics steering clear of "sit-down, 2 hour modern dance shows", creating a curiosity to explore new methods of delivery. Crash Dance will offer the next generation a way to experience a highly professional, fierce, sexy, engaging dance performance in a fresh and accessible way. In our approach we hope to simultaneously activate and re-purpose a desirable, urban space, create a conduit between community and art, and increase visibility for dance.
CRASH DANCE investigates our society's relationship to risk and danger utilizing a 70's aesthetic (including smashed disco balls) coupled with crashed car parts, hot-rod inspired paint jobs, and dancers in "mechanics coveralls" re-imagined dancing in Printz Dance Project's hybrid style blending athletic yet sensual contemporary dance with elements of hip-hop and jazz.
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