September 2, 2015: 10:30 a.m. - 1:30 p.m. | Angel Investing Pitch Competition www.GettingConnected.info In partnership with the Texas Entrepreneur Network, the Small Business Program aims to educate entrepreneurs on the fundamentals of identifying and attracting investors to their small business. Observe Austin-based small businesses execute live presentations to investors. No-Show Fee: $25
10:00 a.m. - 1:00 p.m. | High-Impact Marketing: 10-Low Cost Strategies for Big Sales Returns www.GettingConnected.info This class provides practical, step-by-step instruction on how to use low-budget marketing techniques to get your message out to your customers on a regular basis, and watch sales revenue grow. Because your customers need to hear your message at least seven times to influence their buying decisions, these low-cost marketing techniques help to stretch your marketing dollars and repeat your core message often enough to make an impact. No-Show Fee: $25
11:30 a.m. - 1:00 p.m. | Order Up! Building a Successful Food Business www.GettingConnected.info This panel discussion with local restaurateurs will provide insight on successfully breaking into the competitive Austin restaurant scene. These panelists, each pulling from unique perspectives, will cover a range of topics from current industry trends to important lessons learned when starting this type of business. Speakers include: Jack Gilmore of Jack Allen’s Kitchen, Eric Silverstein of The Peached Tortilla, Mason Ayer of Kerbey Lane and panel moderator Marla Camp of Edible Austin. No-Show Fee: $15
2:00 p.m. - 3:30 p.m. | Advance Your Social Media Strategies www.GettingConnected.info Take your social media presence to the next level. There are many online platforms your business will use to engage customers, but how do you develop a cohesive approach? Move beyond basic creation of a business page or account towards a comprehensive social media strategy. Speakers include: MK Raffaniello of Facebook, Andrew Glass of Outbound Engine, Chris Aarons of PulsePoint Group with panel moderator Amy Hajdu of Say it Said Marketing / Constant Contact Authorized Local Expert.No-Show Fee: $15
2:30 p.m. - 4:30 p.m. | Introduction to Crowdfunding www.GettingConnected.info Crowdfunding is the grassroots financial frontier made popular by sites like Kickstarter and Indiegogo. It creates fundraising opportunities through the collective efforts of online contributions. Learn the steps one must follow to create a successful campaign including: mental preparation, project costs analysis, social network enhancement, rewards/perk, and video development. Crowdfunding Manual included. No-Show Fee: $25
3:00 p.m. - 4:30 p.m. | Employees: The Heart of Your Business www.GettingConnected.info This panel discussion will cover crucial aspects of growing and retaining a dedicated workforce for your small business. Chief human resource considerations include company culture, hiring processes, growth strategies, and legal ramifications. Speakers include: Patrick Terry of P Terry’s, David Hughen of Austin HR, Jakob Franzen of GasPedal with Natalie Rougeux, Employment Attorney. No-Show Fee: $15
4:30 p.m. - 5:30 p.m. | Stay Afloat: Prepare Your Business for Disaster www.GettingConnected.info Do you feel prepared to respond and recover from the impacts of a disaster? Do you feel prepared to respond and recover from the impacts of a disaster? Improve readiness for an interruption in your business through advanced preparation, communication systems, and raised awareness. In this interactive session, business owners will assess their preparedness and learn about existing disaster planning resources. No-Show Fee: $15
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