Event Title:

Organization:

  Diversity

  Conferences & Conventions

Start Date:

  11/8/2015

End Date:

  11/10/2015

Start Time:

End Time:

Event Info: 

  2015 ANA Multicultural Marketing & Diversity Conference presented by Time Inc.

The 17th annual ANA Multicultural Marketing & Diversity Conference will be November 8-10 in Miami. Because this is an ANA conference, it’s heavily attended by client-side marketers, and the client-side perspective is front and center on the agenda. Presenters come from companies including Allstate, Denny’s, Kaiser Permanente, Marriott, Moët Hennessy, Stoli, Tecate, Verizon, Wells Fargo, and Western Union. Plus, the ANA Multicultural Excellence Awards will recognize the year’s best multicultural advertising campaigns. The ANA Multicultural Marketing & Diversity Conference has become the annual “go to” event to discuss and debate industry issues and to network and celebrate!

The face, heart, and soul of America are changing and with it the way marketers connect with customers. The “minority” has become the “majority” as more than half of the babies born in the U.S. are now in African-American, Asian-American, Hispanic, and racially mixed households.

Multicultural and Millennial consumers are intersecting as Millennials are disproportionally multicultural. These are the trendsetters and influencers. Multicultural consumers over index on digital, social, and mobile media usage.

Meanwhile, the definition of multicultural and diversity marketing has greatly expanded. LGBT consumers represent huge opportunities for many marketers. Stereotypes continue to be broken down and same-sex marriage in the United States has been legal nationwide since June 2015. Marketing to persons with disabilities is also on the rise.

While many marketers still target individual multicultural segments, there is a growing group of companies using a more holistic “total market” approach — incorporating ethnic insights into their overall communications, doing so from strategy through execution. Some companies have even disbanded internal multicultural marketing teams and embedded that expertise and sensitivity throughout the entire marketing organization.

Opportunities clearly abound, yet there are challenges as well. Total market is not a “cure-all” and, in fact, also has its detractors. While some multicultural agencies are doing well, others are fighting for survival as general market agencies make inroads in marketing to a more-diverse America, and the great hope of digital is threatened by fraud, piracy, and viewability issues.

Please join the leaders of the industry at the Fontainebleau Miami Beach November 8-10 for the 17th annual ANA Multicultural Marketing & Diversity Conference.

Location:

  Fontainebleau Miami Beach

Room:

Address:

  4441 Collins Avenue

Phone:

City:

  Miami Beach

State/Province:

  FL