Long before the Internet, digital cameras, and social media it was quite common for people to seek physical reminders of their life experiences as keepsakes. For many it was a simple picture postcard, inscribed and sent to a loved one with sentiments akin to 'wish you were here'. Others bought cameras of varying degrees of sophistication and took photos of their own - with varying degrees of prowess. Some of these amateur shutterbugs took it a step further and shared the records of their experiences with others at parties via slides. Being social in mid-20th century America meant interacting with others in the real world and having a laugh (and, quite often, a cocktail) over a funny anecdote. And, believe it or not, this was a fairly common pastime! The rise of the middle class after World War II contributed notably to the boom in amateur photography. Millions of photos were taken, printed, and either kept in albums or given away as gifts or souvenirs. All of this was about creating a tangible collective experience where people could come together to bond over recent and past times.
Glass Key Photo in association with Vintage San Francisco has put together a series of found images of San Francisco from the 1940s, 1950s, and 1960s. These exhibits have focused on both forgotten and well-known beauties of this wonderful city. These images have been taken from a trove of private images and have been presented in large physical formats. There was a time which now fades further and further into memory, its distant traces evident only in images such as these.
Matt Osborne and Gordon Szeto of Glass Key Photo www.facebook.com/glasskeyphoto Nick Rossi of Vintage San Francisco www.facebook.com/vintagesf
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