Virtual and Augmented Reality: Moving Beyond Gaming
Organization:
GABA (German American Business Association)
Category:
Business
Geographical Area:
San Jose
Start
Date:
5/9/2016
End Date:
5/9/2016
Start Time:
6:00 PM
End Time:
9:00 PM
Event
Info:
Virtual Reality (VR) headsets from Samsung, Oculus, HTC, and Sony are entering the consumer market in 2016, following years of hype. These devices are primarily focused on computer gaming. But the next generation of headsets are already in the final planning stages, targeting a broader consumer market. As the remaining technical hurdles (some quite large) are tackled, these devices will profoundly change the way we interact with our computing devices, heralding a platform shift as significant as the shift to PCs, web browsers, and smartphones.
Join a panel of industry insiders that intend to be core participants in this platform shift and gain insight on the following questions: What is the difference between virtual and augmented reality (VR/AR)? What is so difficult about executing AR well, and why is it considered the "Holy Grail" for broad consumer acceptance? What are the key technical challenges that remain to be solved? How long will it take? What did we learn from the Google Glass experiment? Why are we still optimistic that mainstream consumers will eventually adopt smart glasses? What emerging use cases will make smart glasses a "must-have"? Will adoption be driven first by the enterprise or by the consumer? Who will win the innovation race and platform land-grab? Does this market favor the deep resources and broad distribution channels found in corporations or the fast-moving startup? Where are the key investment opportunities, which areas are still "green field" & particularly suited for emerging startups?
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