'Complexity' in the Portfolio: The Modern Plight to Corporate Profits
Organization:
PDMA (Product Development and Management Association) Chicago
Category:
Business
Geographical Area:
Chicago
Start
Date:
6/14/2016
End Date:
6/14/2016
Start Time:
5:30 PM
End Time:
8:30 PM
Event
Info:
Event Description: Companies survive through a multitude of growth strategies often carrying huge burdens of legacy product and services. Often only 20-30% of a company's products actually make a profit.
The bottom-line: Complexity is the defining business issue of our time, and one that requires some different mindsets and approaches to attack.
The key to rationalizing "Complexity" is to focus on understanding current buying behaviors and future purchasing trends. Thus, any operational effort to rationalize products, services, components or processes falls heavily on the Marketing and Product Management teams to lead the way.
Knowing how to manage the process is essential in delivering bottom-line results and setting up the company for future growth opportunities.
Stephen Wilson Managing Partner / Co-Founder Wilson Perumal & Co.? Stephen is a leading authority on strategy and operations issues like optimizing the portfolio and customer offer, simplifying and aligning a company's operating model, and developing growth strategies that achieve scale and profitability.
Stephen is a co-author of Waging War on Complexity Costs. His latest book, Growth in the Age of Complexity, will be published in 2016. He holds an MBA from The Wharton School in Finance and Strategic Management.
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