How Bootstrappers Manage the Work/Work Balance In Their Startup
Organization:
Bootstrappers Breakfast
Category:
Business
Geographical Area:
San Jose
Start
Date:
6/2/2017
End Date:
6/2/2017
Start Time:
7:30 AM
End Time:
9:00 AM
Event
Info:
How Bootstrappers Manage the Work/Work Balance In Their Startup
Strategies for allocating your time between revenue generation, lead generation, and product development.
As bootstrappers we need to allocate our time to a number of distinct activities with the three most important being billable work, lead generation, and product development.
o Billable work generates revenue today.
o Lead generation, whether it's by what you say, what you write, what others say about you, or getting found when and where prospects are looking, replenishes your pipeline of future business.
o Developing new products and services lays the groundwork for future growth.
Sean Murphy of SKMurphy, Inc. will offer some perspectives on how to manage the trade-offs in different allocation strategies, the need to invest some time in lead generation and new capability development even at the expense of some fraction of billable work in a given month, and then lead a roundtable discussion with other bootstrappers to analyze their needs and make these trade-offs in their startup.
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