Lean Culture: Qualitative Research for Problem Exploration by Startups
Organization:
SKMurphy
Category:
Business
Geographical Area:
San Jose
Start
Date:
5/22/2018
End Date:
5/22/2018
Start Time:
7:00 PM
End Time:
9:00 PM
Event
Info:
Problem Exploration for Lean Startups: How Entrepreneurs Can Think Like a Researcher to Improve their Effectiveness
Now that you have an idea, what next? Learn techniques that qualitative researchers use for more effective interviews that uncover deeper insights about customers and market needs. Attendees will leave with a better understanding of how to diagnose whether prospects have a problem and if they view your product as a potential solution.
About the Presenter Mary Sorber is a the founder of Practical Insights, a boutique research consultancy engineered to ask the right questions and get answer and insights that are a springboard for innovation and improved user experience. She specializes in insight generation through qualitative methods. Mary has a particular passion for making technology useful for people working in-house at, or contracting for, leading technology companies: Cisco, Autodesk, Intuit and Google. Learn more at www.practical-insights.com
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