Growing Your Business in 2019 by Cultivating Referrals
Organization:
Professional & Technical Consultants Association
Category:
Business
Geographical Area:
San Jose
Start
Date:
2/21/2019
End Date:
2/21/2019
Start Time:
6:00 PM
End Time:
9:00 PM
Event
Info:
Building a strong referral base is critical to every consulting practice. A referral is an introduction to a prospect with an endorsement and flows from shared success with your customers, colleagues, and others who know your potential and can vouch for your ability to deliver results. A referral is the best way for you to get new business. However, it requires time and energy to build and maintain the relationships that grow your referral networks. This talk will provide a framework for nurturing referrals and will include an interactive exercise that will help you to identify steps you can take in the next two to three months to grow your business in 2019.
Key take-aways from this talk: - Customer satisfaction starts with your brand promise and the key deliverables in your consulting proposals. - How to assess customer satisfaction, and why Net Promoter Score (NPS) based measurement approaches may squander customer goodwill and miss key insights. - How to cultivate referrals and develop them into testimonials and case studies - The importance of personal thank you's handwritten cards, hand crafted emails, and serious conversations. - The very real limits of referral based lead generation.
About the Speaker Sean Murphy has taken an entrepreneurial approach to life since he could drive. His firm, SKMurphy, Inc., helps early stage startups and consultants market and sell their products and services.
All attendees must be a member of Meetup (whether or not you are a member of PATCA) in order to pay in advance. The $35 price in advance includes dinner buffet. Attendees are encouraged to RSVP and pay online. Payment at the door is $40.
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