Power Play: Marketing America's Favorite Sports Channel
Organization:
American Marketing Association
Category:
Sales/Marketing
Geographical Area:
Atlanta
Start
Date:
1/13/2004
End Date:
1/13/2004
Start Time:
11:15am registration/networking 12pm lunch/progra
End Time:
1:30pm
Event
Info:
Always wanted to be in sports marketing? Want to know how ESPN went from none to number one? Join Lee Ann Daly, Sr. Vice-President of Marketing at ESPN as she discusses what it takes to market the nation’s leading sports network. Daly is responsible for the development, direction and implementation of all branding, advertising, creative services and marketing for ESPN and its numerous businesses. She believes advertising and marketing’s first priority are to entertain, enlighten and delight people and believes ESPN’s greatest asset is the community and the relationship it cultivates amongst sports fans everywhere.
As the superstar of the sports broadcasting world, ESPN is the leading cable sports broadcaster with seven domestic networks that reach more than 87 million U.S. homes. Learn how ESPN markets to their diverse audience and became the powerhouse that it is today. Don’t miss out!
Cost: $30 members, $45 non-members registered early by Jan 5.
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