Lean Culture: From Ideation to Scale, How to Achieve Startup Traction
Organization:
SKMurphy
Category:
Business
Geographical Area:
San Jose
Start
Date:
4/23/2019
End Date:
4/23/2019
Start Time:
7:00 PM
End Time:
9:00 PM
Event
Info:
From Ideation to Scale: Achieving Startup Traction
Join Bruce Cleveland, Founding Partner of Wildcat Venture Partners, and author of the book Traversing the Traction Gap as he discusses the process startup teams can use to go from ideation to scale.
Successful tech startups are rare more than 80% fail. What occurs between an early-stage idea and a company that is scaling has remained largely undocumented. This go-to-market hurdle is the demanding and devastating phase that kneecaps most startups. This is the Traction Gap, that period of time between introducing a new product into the market and scaling it, during a rapidly closing window of opportunity.
Each member of the Wildcat Venture Partners investing team has been both a successful entrepreneur and investor. In fact, 1 out of 4 of the early stage startups they have founded, a member of the founding senior executive team, or an investor has gone on to scale to more than a $B outcome. Based upon their historical performance, they have been independently ranked as one of the top B2B and B2B2C early stage teams in the venture industry.
When they came together in 2015 to build an early-stage, venture firm leveraging investments in Digital Transformation, they codified the principles that had led to their success into the Traction Gap Framework in order to help entrepreneurs increase their odds for startup success. Traversing the Traction Gap expands on the principles exposed in the Traction Gap Framework and discusses the reasons behind the startup failure rate. The book is a prescriptive how-to guide, focused specifically on "market engineering" techniques, so startups can succeed.
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