Major U.S. Drug manufacturers are making it a high priority area to cultivate relationships with ethnic consumers, physician groups, community networks and other key stakeholder groups to uncover new market growth. Disproportionately high incidence of diabetes, obesity, heart disease, cancer, HIV/AIDS, asthma and other health conditions among these segments require many strategic and tactical moves in pharmaceutical marketing and PR. Find out what’s new and what’s next in this rapidly evolving area of expertise designed for the specific needs of the pharmaceutical industry.
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