Michael Cannon, co-author with business leaders Brian Tracy, Mark Victor Hansen, et. al., of the best selling book "Create the Business Breakthrough You Want: Secrets and Strategies from the World’s Greatest Mentors", will teach you a proven methodology for how to transform your company messaging into revenue generating sales messaging. Learn how to create compelling answers to questions at the heart of your prospects' decisions to buy or not to buy from you, such as: "Why should I change what I currently do and buy a product/service like this?" and "Why should I buy your solution rather than a competitive offer?" More at silverbulletgroup.com .
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