Market4Demand's Marketing Educational Series for Entrepreneurs
Category:
Business
Geographical Area:
San Fran/Silicon Valley
Start
Date:
10/20/2004
End Date:
10/20/2004
Start Time:
8:30AM
End Time:
12:00PM
Event
Info:
When it come to pricing new products & services, many technology companies favor "intuitive pricing" or treat pricing as an afterthought. They create pricing plans that confuse customers & salespeople, act as barriers to the sales process, are misaligned with competitors, or fail to convey the value of the offering. In short, most technology pricing at early & midrange enterprises fails to maximize revenue & market position. While some debate exists as to whether pricing is art or science, clearly market leaders & other successful companies are leveraging systematic approaches & techniques to set winning pricing strategies. Join us for this informative, half-day marketing workshop intensive.
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