Success Stories: Establishing a Niche Market Online
Organization:
Asian Women In Business
Category:
Business
Geographical Area:
New York
Start
Date:
2/3/2005
End Date:
2/3/2005
Start Time:
6 pm
End Time:
9 pm
Event
Info:
This event is also our Lunar New Year party. This time we feature Xiaoning Wang, President of ChinaSprout, an online retail store specializing in Chinese educational and cultural products. Xiaoning survived the dotcom bust and has a thriving business by tapping into a niche market with a unique product line. She will discuss how she capitalized on her awareness of the Chinese culture to establish her business and her company's expansion. Also, get a greater understanding of the Lunar New Year as Xiaoning explains the meaning behind its traditions. You'll have a chance to win some great prizes and gift certificates too. In time for the Lunar New Year, this is a perfect opportunity to get everything from chic clothes, accessories and jewelry to striking home furnishings. Even better, there's prizes and gift certificates to be won a 15% discount when you shop her array of goods that night. Wine and hors d'oeuvres will be provided. AWIB members free, non members $30
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