SVAMA Monthly Program: The Customer Sat Survey as a Marketing Tool
Organization:
Silicon Valley American Marketing Association (SVAMA)
Category:
Business
Geographical Area:
San Fran/Silicon Valley
Start
Date:
11/9/2005
End Date:
11/9/2005
Start Time:
6:00PM
End Time:
8:30PM
Event
Info:
Understanding customers is instrumental in developing corporate strategies, creating marketing messages, and evolving product lines. But can customer research be used for more than just examining customer needs and preferences? In its continuing mission to advance marketing excellence in Silicon Valley, the SVAMA is proud to welcome panelists from The Insight Advantage, WebEx, CustomerSat, and International Communications Research to present their ideas and expertise on high impact customer research strategies.
SPEAKERS Victor Crain, International Communications Research Monica David, CustomerSat Terry Sweeney, WebEx
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