Within the life science industry, sales teams play a very important role in the dissemination of information regarding the various products and product portfolios that companies provide. Because of their close contact with customers, sales reps have a direct impact on revenues. To be successful, sales reps in the life science market must be selected, trained and organized in a way that reflects the needs and expectations of scientific customers. Unlike many other industries, the consumer of pharmaceutical products, for the most part, are not decided upon by the user. It is the physician that decides which products the consumer will ultimately utilize
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