How to Make Your Customers Value What You Do for Them
Organization:
Northern California Business Marketing Association
Category:
Business
Geographical Area:
San Fran/Silicon Valley
Start
Date:
1/25/2006
End Date:
1/25/2006
Start Time:
11:30AM
End Time:
1:30PM
Event
Info:
Business-to-business marketing expert Michael Weissman will introduce the powerful new concept of value reinforcement marketing, the cure for the "paradox of excellence" getting your customers to pay attention to and value what you do for them. Using examples of customer retention strategies from major companies, Michael will explain the symptoms and root causes of the paradox of excellence and how to address them.
This talk will change how you think about brand loyalty, commoditization, and customer marketing. Don't miss this important presentation.
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