Event Title:

Organization:

  Business

  Atlanta

Start Date:

  11/19/2008

End Date:

  11/19/2008

Start Time:

  6:30 PM

End Time:

Event Info: 

  AiMA Event Reminder
Marketing. Education. Networking.

Interactive Digital Advertising: Richer than Rich Media

When
Wednesday, November 19, 2008
6:30 PM — Networking
7:30 PM — Panel

Pricing
Pay at the Door
Basic Member $25
Non-Member $35

Advanced Online Registration
Free — Advanced or Corporate Member
Basic Member $15
Non-Member $25


About the Event
As audiences continually shift and find new ways to consume digital media, marketers need to capitalize on the technology and expertise to reach them with the most interactive and effective ad campaigns. Interactive digital advertising opens up the sphere of influence and encompasses not only 'rich media', but all current and future forms of online advertising. This includes today's in-page rich media, In-Stream, In-Game, HD interactive video, IPTV, interactive kiosks and mobile advertising platforms, as well as other up and coming digital platforms and devices.


Join us at AiMA's next event on November 19, 2008 as media mavens from PLATFORM-A, EyeWonder, Coca-Cola/Engauge and agency Beeby, Clark + Meyler demonstrate some recent innovative ad campaigns and the resulting increases in performance and ROI that are possible when they push their creative limits with today's technology and interactivity.


Moderator:
• James Fellows
VP Product Management
PLATFORM-A


Speakers:
• John Vincent
CEO and co-founder
EyeWonder

• Karna Crawford
EVP, Chief Media & Connections Officer
Engauge Communications
(formerly Director Interactive Media at Coca-Cola)

• Thomas Beeby
Executive Creative Director and Principal
Beeby, Clark + Meyler
(formerly Stinson Partners in NY)

Location:

  GA Tech Global Learning Center

Room:

Address:

  84 5th ST NW

Phone:

City:

  Atlanta

State/Province:

  GA