Event Title:

Organization:

  Business

  San Fran/Silicon Valley

Start Date:

  7/23/2009

End Date:

  7/23/2009

Start Time:

  6:15 PM

End Time:

  9:00 PM

Event Info: 

  Fancy Creating More Buzz for Your Business?

Join Sue Kwon, reporter for CBS 5 Eyewitness News and host of Bay Sunday!

The media landscape has changed immensely and companies need to approach media coverage more strategically. It's not just cable tv and traditional networks that businesses can utilize. Camera-toting bloggers and even conference-goers armed with flip video cameras are posting reports on the fly.

That means it's more important than ever to know:

How to pitch outlets
How to structure your message
How to look and sound good on camera
There is a real art to giving relevance to your company and your brand by pegging products and services and even company identity to current events and trends.

Pushloop Media and Sue Kwon have unique perspective because they are traditional media professionals who also work in the new internet media landscape and have consulted with VC-backed CEOs and VC partners at Scale VP, Allegis Capital, Foundation Capital, MeeVee, RingCentral, SF EO, Girls in Tech, etc.

During this very special evening, you will also learn:

How the media has changed workflow and focus
How companies should pitch to the media to propel their brand, launch a product, get attention in this economy, etc.
What you should and should not do "on camera"
How to spin a soundbite, handle crisis, & stay on top of the competition
Come and join us!

http://www.biztechday.com/how-to-attract-media-attention-for-your-business-media-training-workshop-for-entrepreneurs-by-sue-kwon-cbs-5/

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Submitted by FullCalendar Event Promotion

Location:

  Action Theater- Metreon 2nd Floor

Room:

Address:

  101 4th St

Phone:

City:

  San Francisco

State/Province:

  CA