Event Title:

Organization:

  Workshop/Seminar

  Atlanta

Start Date:

  6/24/2010

End Date:

  6/24/2010

Start Time:

  12:00 PM

End Time:

  6:00 PM

Event Info: 

  Thursday, June 24 2010, 12:00pm - 6:00pm

Sponsored by: Yahoo, Admob, Millenia Media, Pandora Internet Radio & Navteq Media Solutions

Welcome to the first ever Mobile Boot camp in Atlanta. The half day boot camp will introduce those new to mobile marketing and provide a basic overview to help get started. For the more seasoned mobile marketer, we will provide an advanced track reviewing upcoming trends and discussions on practical knowledge.

Mobile continues to emerge as a powerful communication tool and a way for brands to share their messaging. What was once considered to be the “third” screen is now moving to the primary way to message to consumers. Mobile provides a unique interaction tool for brands and Mobile Boot Camp will help get you started.

Experts across disciplines will gather for this event and you will have the opportunity to hear about best practices.

Learn how to create a strategic foundation, build brand equity and consumer engagement on the mobile platform.
Discuss future trends such as localization, applications, and mobile ecommerce.
Network with leading publishers, brands, and agencies.
Gain knowledge on what success in mobile looks like: measurement may be through interaction, brand metrics, or purchase, learn how to develop success metrics for your mobile marketing campaigns.
Sessions to include:

Mobile 101
Emerging Trends in Mobile
Building Loyalty and mCommerce
Analytics - Measuring Success on Mobile
Confirmed Speakers include:

Paul Cushman, Yahoo
Tom Daly, Coca Cola
Craig Kirkland, CNN Mobile
Mack McKelvey, Millennial Media
Sean Duggan, Pandora
Michael Friedman, Darden Restaurants
Dan Israel, The Home Depot
Michael Ahearn, iLoop Mobile
Drew Pitts, Impact Mobile
Jorge Fuenzalida, inCode Telecom Group
Shelia Buckley, The Weather Channel
Tara Scarlett, Coca Cola

Member Registration Non-Member Registration
(AiMA, AMA, WTF/ AMMO, SEMPO)
Now through May 28th: $100 $120
May 29th through June 21: $120 $140
At door: $140 $160

If you are interested in sponsorship opportunities or have questions please contact Susan Wilhelm at swilhelm@weather.com.

Location:

  Renaissance Waverly (770-953-4500)

Room:

Address:

  2450 Galleria Pkwy SE

Phone:

City:

  Atlanta

State/Province:

  GA