Event Title:

Organization:

  Entrepreneurial

  Business Event Calendar

Start Date:

  2/22/2011

End Date:

  2/22/2011

Start Time:

End Time:

Event Info: 

  SVASE StartUp-U SV: Building Buzz on a Shoestring Budget with Eric Weiss

Start: 02/22/2011 - 11:45 am
End: 02/22/2011- 1:30 pm


Contact: Dan Grosh
Email: dgrosh@boyden.com

Location: Mintz Levin 5 Palo Alto Square,
1st Floor Conference Room,
3000 El Camino Real, Palo Alto, 94306

URL: www.svase.org/events/startup-u-sv-building-buzz-shoestring-budget-eric-weiss

A well-executed PR strategy can be one of the most effective ways to build buzz and promote your company. But how do you build a good PR campaign when cash is tight?

* How to launch a PR / marketing campaign on a budget
* Best practices for launching news
* The role of blogging
* Effective techniques for getting editor's attention
* Launching your product at a conference: a good idea?
* and more


The panel:

Eric Weiss Senior Vice President, Worldwide Marketing
Eric Weiss has an 18-year track record of launching, marketing and rapidly scaling multinational businesses which have included software as a service. He has successfully deployed disruptive new technology in dynamic regulatory and public policy environments that span telecommunications, clean technology and now "green" driving.
Prior to GreenRoad Eric served as chief marketing officer of Covad Communications. As vice president of Macromedia's telecom solutions business, he was credited with launching this new business unit, one of the company's first forays into vertical industry solutions. Eric co-founded and served as COO of ITXC, helped take the company public and grew revenues from zero to over $300 million. Eric has also held marketing and management roles at Hewlett-Packard, Dialogic (formerly Intel), and BCE Ventures.

Eric has a demonstrated passion for the clean and green and the intersection of business and public policy. Before joining GreenRoad, Eric was an entrepreneur in residence for the California Israel Chamber of Commerce, where he founded and currently chairs the Cleantech program for a group of investors, entrepreneurs and established companies in California and Israel.

Eric's double masters degrees, an MBA from Harvard Business School and a Master in Public Policy from Harvard's Kennedy School of Government, also provide complementary business and policy perspectives.

TBD

Please bring your questions for a lively interactive discussion.

When: Tuesday, February 22
11:45-12:00 Registration, Networking and Food
12:00-12:15 SVASE/Startup-U Overview, Introductions, Speaker Intro
12:15-1:15 Speaker Presentation & Interactive Q&A
1:15-1:30 Networking with the presenters!

Location: Mintz Levin, 5 Palo Alto Square, 1 Floor Conference Room, 3000 El Camino Real, Palo Alto, CA 94306

Pre-registration closes at 9 AM the day of the event.

Please note topics are subject to change without notice.

Location:

  Mintz Levin 5 Palo Alto Square,

Room:

Address:

  3000 El Camino Real,

Phone:

City:

  Palo Alto

State/Province:

  CA