Today's youth are a powerful and valuable demographic. And they're extensively engaged with digital media. The challenge for brands is: How do we leverage all the forms of digital media to connect with these kids? Come hear from the experts, and learn how they tap the web, social media, mobile media, apps, and email to reach these digital generation.
Moderator: Scott Woelfel, CEO/President, Armchair Media
Speakers: - Scott Thomas, Vice President of 360 Consumer Marketing, The Cartoon Network - Andrea Ste. Marie, Director Marketing, Disney XD, Disney Channels Worldwide, The Walt Disney Company - Michael A. Grover, Director of Consumer Marketing, The Hub
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