The Trials and Tribulations of Managing Your Brand's Social Presence
Organization:
Atlanta Interactive Marketing Association (AiMA)
Category:
Meeting/Forum
Geographical Area:
Atlanta
Start
Date:
7/12/2011
End Date:
7/12/2011
Start Time:
11:00 a.m.
End Time:
1:00 p.m.
Event
Info:
The trials and tribulations of managing your brand's social presence
Whether your focus is on monitoring your reputation, addressing customer service questions, rewarding your advocates, gaining insight into your consumers, getting the next campaign out the door, or all of the above, social brings with it a whole host of new tasks and activities. Social has also created a whole new industry of vendors offering the next new suite of tools to help you with the daily tasks as well as integrating it into your overall efforts. Yet, how do you know what you need? How do you evaluate the tools? How do you best put the tools to work? Should you own the tools or should your agency? This event will seek to help you answer those questions and more.
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