The UC Berkeley Product Management program teaches critical business skills and a strategic framework for superior product management. Designed for product managers and executives interfacing with product management, this intensive 5-day course delivers powerful, practical tools for the complete product life cycle, including strategic planning, product management execution, and product launch. At the end of the program, participants will be awarded a certificate of completion by the UC Berkeley Center for Executive Education.
Topics include: * Formulating and monitoring pricing strategies and revenue models * Planning product portfolio and designing product line * Integrating customer-focused design principles into product development * Leading teams, with or without direct authority * Getting things done through people-negotiations, power, and influence
Learn from the Best in the Business and Build a Valuable Network: The program brings together top faculty from the Haas School of Business at UC Berkeley with Product Managers of some of the world's most successful products. All graduates get a UC Berkeley Certificate and an invitation to join our UC Berkeley Product Management alumni LinkedIn network.
Who Should Attend? Product Managers, Directors, and Vice Presidents of Product Management, Engineers looking to move into or interfacing with Product Management Strategic planners, VP's, and others who manage product portfolios and corporate strategy.
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