Data shows that most Americans will have between 7-10 careers in their lifetime. Change is hard, but it happens. The trick is to make it happen on your terms to control how and when you change. Managing your personal brand is how you make it happen. The idea of personal branding isn't new, but the role it plays in our businesses, careers and life in general certainly is. With the rise of social networks and online communities, your personal brand extends well beyond your behavior at the company party.
Professionals are dealing with questions like - How does personal branding impact my career? How do I build credibility? How do I manage a balance between professional expertise and personal passions? Laura Lowell will cover these questions and more. By combining the concepts of personal branding, career transition and work-life balance in a practical way, Laura drives attendees to take action towards building a life that supports their personal and professional goals. Laura's sessions go beyond giving lip-service to these topics. Attendees walk away with ideas, actions and the confidence needed to make it a reality. Plus everyone will receive a signed copy of Laura's book " #My Brand Tweet".
Attendees will walk away with....
* Clear understanding of their personal and professional passion * Roadmap for building their personal brand * Understanding the 6 elements of your personal brand * Free copy of " #My Brand Tweet"
Laura Lowell's entire career has focused on building valuable brands - from IBM, to Intel, and HP, she has worked with some of the biggest brands on the planet. In 2005, she left corporate America to apply her expertise in branding and marketing working with high tech start-ups. As the founder of the boutique marketing consultancy Impact Marketing Group, clients ranged from start-up powerhouses to total unknowns.
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