More and more people are turning to their mobile devices to search the web. Understanding this revolution, navigating the differences in mobile technology and harnessing its potential is important in order for small businesses to stay ahead of the curve. Attend this presentation to discover and learn how to leverage the power of the mobile web.
Attendees can expect to cover: * Understanding the five facets of mobile technology * What makes mobile an emerging new mass media * Mobile web versus desktop web - how it differs and why it matters for business success * Selling with mobile - what sales and direct-response marketing approaches work with the mobile channel * Leveraging mobile with time-tested "offline" print and display advertising
Join this exciting presentation on the mobile web to hear how this new mass media can have remarkable new opportunities for your business.
About Mobile Web Up: Mobile Web Up is a leader in creating "mobile friendly" websites. Their mission is to help organizations get more leads, more sales and more success by reaching the 96 million Americans browsing the mobile web. Aaron Maxwell, Founder of Mobile Web Up, will lead the presentation. He is an author of books and essays, contributor to open-source and free software and public speaker. He currently lives in San Francisco.
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