Today's Entrepreneur - First Steps to Starting Your Business (Part 2)

One: Company Colors.
This is the least complicated, and most economical way to establish an image for your company. First you must decide how many colors you plan to use in creating your company image. Let me suggest that you adhere to the K.I.S.S. (Keep It Simple yet Sassy) rule when deciding on your company’s color scheme. Two complimentary or contrasting colors work best, however, you can use as many as four colors. You want to choose colors that either have some personal meaning to the owner(s) of the company, or reflect the products/services you offer.

Two: Company Motto/DNA.
This is different from your operating credo, but just as important. Nike’s motto is ‘Just Do It’, and Sprite’s motto is ‘Obey Your Thirst’. Deciding on a motto can become quite complicated, however, I learned a nice little trick from the founder of Caribou Coffee. He stated that you should know the DNA of your business, and the DNA for his coffee shops is ‘Drink Normally Asked For’. In other words, his staff should learn the type of coffee ordered by its daily customers. People enjoy knowing that their wants and needs are important to the people they are doing business with, and knowing a customer’s preferred drink makes them feel important. The DNA for my company is ‘Designing New Aggressive Alternatives’, which describes all five divisions of my company.

However, you want to make the picture of the typewriter and the elephant unique so that they stand out, and make an impression on the receiver of your business card, letterhead, or any other printed material. Also, be sure that your company colors enhance the graphics you have chosen for your logo. You wouldn’t what your elephant to be brown or black, which does not give your logo a distinctive look.

All three of these branding techniques can effectively distinguish your business from other businesses as long as you remember to approach creating an image for your company with a K.I.S.S. For more detailed information contact G Styl Productions Incorporated at Prod@GStyl.com.