Event Title:

Organization:

  Conference/Convention

  Boston

Start Date:

  11/6/2008

End Date:

  11/7/2008

Start Time:

End Time:

Event Info: 

  Ypulse Youth Marketing Mashup East offers marketers and media professionals the best insight into authentically reaching today's tech-savvy teen, college and Gen Y@Work audiences. Mashup conferences buzz with marketers and media professionals, talking about everything from the latest youth research to activism, and from the latest teen technologies and the youth mobile space to manga, casual games and virtual worlds.

Ypulse Youth Marketing Mashup East is for:

- Brand marketers targeting teens, the college market and young adults
- Marketers and executives from media, entertainment and technology companies
- The education, non-profit and bookseller sectors

Topics will include:

- What's working in online video for youth
- Reaching youth on social networks
- Making your message mobile
- The new multi-platform media brand
- The changing dynamics of girl culture
- Star power: Using celebrities to reach youth
- Green youth marketing
- Pro-social marketing to high school and college students
- Brand case studies
- User-generated lunch discussion sessions


Ypulse Youth Marketing Mashup events are inspired by content covered daily on Ypulse.com, the leading independent blog for youth and teen media and marketing professionals, and in Ypulse Research and Ypulse Books. The conferences always focus on how brands, media companies and organizations use technology to reach "totally wired" tweens, teens and twentysomethings in an authentic way.

Location:

  Boston University Campus

Room:

Address:

  George Sherman Union

Phone:

City:

  Boston

State/Province:

  MA