Results Inc

MAY 31, 2002 (Atlanta, GA) - Atlanta-based Results Inc. has been hired by movie powerhouse Paramount Pictures to develop strategic partnerships for its upcoming movie "Fighting Temptations;" a comedy featuring Oscar-winning actor Cuba Gooding, Jr. and Beyoncé Knowles of Destiny's Child. The movie will begin filming in Atlanta on July 12 and is scheduled for release in early 2003.

Melanie Few (l) with Melba Moore in Atlanta. Photo by Ilea Johnson

Results is charged with identifying key corporations to develop cross-promotion/partnership opportunities to include advertising co-ops, product placement, promotional giveaways, sweepstakes, and other promotional programs to reach the movies' target audience.

Founded by Melanie Few, Results Inc. is a leading entertainment and promotions agency that focuses on partnering corporations with entertainers through sponsorship, special events and cross-promotional opportunities. Since its inception in 1995, Results has developed and executed a number of firsts in its industry, including receiving the first and only gospel event sanctioned from the National Football League for Super Bowl Weekend; aligning gospel sensation Kirk Franklin with Churchs Chicken in a franchise deal; brokering the deal for the prominent Bishop T.D. Jakes' line of Hallmark Cards' African-American Christian line; and persuading Coca-Cola to align its 1997 Coke Classic campaigns with gospel music.

Results was responsible for aligning Fox Motion Pictures with sponsors as key strategic partners for some of their recent films; creating Revlon's Cream of Nature brand's "Wedding Wish" promotion, securing Yolanda Adams and Mary Mary as spokespersons; developing and collaborating on "Genuine Inspiration" a line of Christian Dolls; developing a minority initiative for the Archdiocese of Baltimore, and acquiring Boyz II Men to perform for Pope John Paul II.

For more information Contact Sandra Tarver with Results Inc. at 770-980-4925.
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Submitted by Tomi Morris Johnson