Pragmatic Innovation: How to Translate Company Skills Into Profitable Products
Organization:
Carnegie Mellon West
Category:
Business
Geographical Area:
San Fran/Silicon Valley
Start
Date:
1/10/2006
End Date:
1/10/2006
Start Time:
9:00AM
End Time:
5:00PM
Event
Info:
Despite the notion that innovation depends upon serendipitous inspirations from creative individuals, today's pioneering companies rely on disciplined research and procedures to achieve innovation.
These procedures for creativity are fundamentally different from what we typically think of as "procedures," but they are procedures nonetheless, and they can be learned, used, and adopted by anyone. Anyone, at least, who is willing to intelligently take the uncertainty head on, to risk and endure failure in the disciplined quest for a brilliant product or service.
Learn not only how to identify significant product opportunities but also to create the right new products for the market!
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