New York, NY — Alpha International
Travel, a minority-owned, full-service travel agency, has been in
business since 1992. The company, based in New York City,
serves clients all over the country and has overseas
customers as well.
"There was a need and we filled it.
Corporate and individual travelers were not getting the service and prices
that they deserve," said Colin Hall, President of Alpha International
Travel. This was especially true for minority
When minorities utilize high quality services like
Alpha International Travel, it is not just good business for Hall's
company alone. "As minorities, we spend a lot of our dollars in
other communities," Hall continued. "It is crucial that we recycle
dollars within our own community. It can be done in spite of the
hurdles that I and other minority entrepreneurs often face. We can
overcome the 'old boy network', and even the so-called 'crab mentality'
within our own community."
Minority entrepreneurs are often asked to prove
themselves by their own people, and in many cases questioned and
challenged beyond what is faced by Caucasian small business people.
According to Hall, the keys to his success include
client education, one-stop shopping, and a personal touch. His
company's priority is to provide the best prices without compromising
service. The company has gross revenues of roughly $5 million
annually, though Hall believes his agency has plenty of room to grow.
"Perseverance will be needed as we pursue win-win joint venture
opportunities with the larger agencies. This will allow us to take
Alpha International Travel to the next level. None of the so-called
mega agencies can target and service
small minority companies and minority professional organizations the way
In short, the story of Alpha International Travel is a series of great lessons for
small minority businesses in any product category: People do
business with people that they like. Being an entrepreneur is a 24
hour / 7 day per week job. Always have a
marketing orientation, always look for opportunities to network, stay focused, persevere, and close out commitments
Colin Hall at Alpha International Travel:
Thomas Brooks is the Vice-President of
Marketing and Senior Webzine Editor for Minority Professional Network,
LLC. Follow this link for