Minority Professional Network (MPN)

Minority Professional Network (MPN)        


Article Written By Thomas Brooks

MPN Senior Webzine Editor


©2002 Minority Professional Network.  All Rights Reserved


African American Women in New Media and

Technology Benefit from DigitalSistas.net



Philadelphia, PA — DigitalSistas.net is an On and Off-line Community for African American Women in New Media and Technology created to respond to the growing needs of African American women in technology.  Isolated throughout the industry, DigitalSistas.net provides a portal through which African American women nationwide can identify, link and collaborate with one another around the world.


MPN's Thomas Brooks: Tell us about your organization and how you got started. 


Carole I. Smith, CEO of DigitalSistas.Net:  After attending a meeting

of an all white women's technology group in new media, the three co-founders (Carole I. Smith, Bernadine Hawes and Narissa Wallace) decided that it was time to establish a portal to link African American women in technology and new media around the country and the world.

Carole I. Smith


MPN: What were some of the hurdles you faced in launching your organization?

Smith:  Financing, strategic partnerships, time and identifying content providers


MPN:  How successful have you been, and what has been the key to your success?

Smith:  Since our initial launch in February 2001, we have had over a quarter million hits on our portal.  Continuous and ongoing networking, as well as developing a strategic partnership in the early stages of our development with The Black World Today/Black Women Today website, which had established a strategic partnership with Tom Joyner's website Blackamericaweb.com.

MPN:  How do you serve your members better than other organizations of your type?

Smith:  By developing an off-line component of our on-line portal, DigitalSistas.net Unplugged.  Through this vehicle, we convene African American Women in Technology Summits, C-Level Roundtables, and Special Interest Groups, and are in the process of establishing a mentoring program for girls and women interested in technology and new media.


MPN: What general lessons have you learned that can be applied to any organization or minority small business?

Smith:  Stay focused and network, network, network.


MPN:  How can potential new members contact  your organization?


Smith:  DigitalSistas.net, 6142 Wayne Ave, Suite #4, Philadelphia, PA 19144, 215-849-1929, 215-843-0857, fax, email: thebuzz@digitalsistas.net, website: www.digitalsistas.net.



Thomas Brooks is the Vice-President of Marketing and Senior Webzine Editor for Minority Professional Network, LLC.  Follow this link for Thomas' Bio.


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