Article / Content Title:

Synopsis /  Author Bio

Adrian worked in New York in advertising and PR for several years before he returned to Australia to set up his own business, Believe Advertising, 16 years ago. Internationally experienced with a proven track record of creating and implementing cut through PR and advertising campaigns that exceed clients’ goals, Adrian is a graduate from Sydney University with a Bachelor of Economics (majoring in Economics and Marketing).

Author's Name

Adrian Falk

Phone

Web Site

Email

CLICK HERE

While many organizations and entrepreneurs think they can exclusively run their company internally, public relations agencies have proven again and again that they are essential to hire for the long-term success of a business with their innovative thinking, study and research of current trends, expertise in the online world, impeccable crisis management, and high target audience engagement, which is exactly what we do here at Believe Advertising and PR. Here are 4 reasons why our business of advertising and public relations can help yours.


#1 Public Relations Follows the New Normal of Online Business

In the era of smartphones, laptops, and tablets, the internet has replaced a majority of marketing, public relations, and advertising that used to be done in print. It seems everywhere you look someone is on some sort of electronic device. According to GE capital retail bank, 80% of consumers are going online to look at products and services offered by the business before visiting or purchasing from that business, pushing print and broadcast into retirement. PR companies are the best way to innovate your business and start, or further a company online. Digital marketing and advertising are the 21st century’s new normal and Believe’s specialty.


#2 PR Agencies Have the Best Tools to Engage Your Audience

For your business to be successful, it is pivotal to have a dominant, easily accessible, online presence for your consumer. Roy Morgan reports that Australians alone spend 21.9 billion hours on the internet in 2018. Your business needs to keep up with consumers by having an engaging, visually pleasing, accessible website, and a strong presence on all social media platforms because 70% of consumers don’t trust websites with bad designs, as found by visible logic. The web is a competitive place and public relations professionals spend countless hours researching, monitoring, and perfecting the best ways to have a strong online presence.Allow them to do the work so your business doesn’t suffer. In addition to the significance of websites and social media, companies should also add a more personal touch to their organization by having a blog, something that public relations professionals are highly skilled in. Blogs can give your consumers insight to the inner workings and thoughts of your businesses employees, making your company personable. The public relations agency can edit and formulate blog writing on your business’ behalf so they are best recieved by the reader. Believe Advertising and PR has experience in social media strategies, blog writing, and website design.


#3 A PR Company is More Effective Than Old Advertising Strategies

Hubspot found that 83% of people have no desire to filter through the least annoying ads, leaving most of these people to completely lack the attention necessary to receive information from your ads, increasing the need for new, more appealing advertising. Ads tend to annoy individuals in many formats including print advertising, paid ads, and direct mail. Ad blockers are quickly gaining popularity as consumers try to mask annoying pop ups, interruptions, and commercials. Believe Advertising and PR has specific methods and approaches to advertising that will approach consumers in a less invasive way, while still getting your company’s message across.
Public relations is a more innovative approach to advertising that can bring about information in a more modern, pleasing way to the consumer, properly conveying messages causing the target audience to take action rather than just ignoring the message completely. While promoting your business, public relations agencies can reach your business and disperse information in a way that’s not overwhelming and can generate more sales or engagement, making your company more profitable and successful.


#4 Public Relations Agencies are Trained to Manage Crises

Since crisis in organizations can sometimes be inevitable, companies need an outside source that lacks insider bias while making an official statement. Although this initially doesn’t sound appealing, in times of crises public relations professionals are trained to be open, honest, and constructive with the public while also trying to maintain the integrity of the business. It is difficult to believe an honest recognition of wrongdoings if the audience perceives the crisis’ announcement is only in the company’s perspective. This is why public relations professionals can handle the crisis more adequately. Not only can public relations agencies craft the official statement, they are also skilled in dealing with the public’s criticism, and creating strategies to get your organization out of crisis and back into the favor of the public.

“The secret of crisis management is not good vs. bad, it’s preventing the bad from getting worse.” – Andy Gilman of Comm Core Consulting Group
Public relations agencies are mandatory to the success of any business because of their up-to-date strategies, knowledge of the web and consumers, and their ability to effectively boost, renovate, and manage all aspects of a business.