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Key Statistics on the U.S. Hispanic Market

* The Hispanic population in the United States increased by 58%, from 22.4
million in 1990 to 35 million in 2000. Source: U.S. Bureau of the Census 2000

* The U.S. is the 5th largest Spanish-speaking nation in the world.

* The median age for Hispanics is 24.8 years, while the median age for the
entire U.S. population is 38.4 years.

* 70% of the Hispanic population lives in five states: California, Texas,
New York, Florida and Illinois.

* The 35.3 million Hispanics that reside in the U.S. come from various
Latin American countries:  66% from Mexico, 15% from Central and South
America, 9% of Puerto Rican, 6% from other countries, 4% from Cuban

* The mean household income for U.S. Hispanics is estimated at $43,570
* 31% of the entire Hispanic population resides in California
* 32% of Californians are of Hispanic Origin
* 19% of the entire Hispanic Population resides in Texas
* 32% of Texans are of Hispanic Origin
* 42% of the population of New Mexico is of Hispanic Origin.
* 2000 Population of major Spanish-Speaking countries:
* Mexico  98.9 million
* Spain  40.5 million
* Colombia  42.3 million
* Argentina  37 million

  Source: Strategy Research Corporation, 2000 U.S. Hispanic Market

Hispanic enrollment in higher education has increased dramatically in recent years -- from 782,000 in 1990 to about 1.3 million in 1999. By the year 2050, nearly one-quarter of the nation's population will be Hispanic.

  Source: U.S. Department of Education



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