Hispanic marketing clearly has come of age. In another two years, this market will be 50 million strong with a purchasing power of nearly $Trillion. Yet, the scope of targeting this surging market segment continues to evolve. Expanding media opportunities, cutting-edge customer relationship tools, new and emerging cultural identities boost and baffle marketers. Find out how major brands are vying with one another to put their best foot forward in the race for the “Latino share-of-wallet, share-of-heart and share-of-market
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